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DISPLAY & VIDEO
Audience Management
Strategic planning & online media buying.
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SEM
Semantic Marketing focused on ROI
through search engines. -
SEO
The art of armonizing technology,
marketing, semantics and relevance. -
SOCIAL
Be relevant. Participate in social conversation at the
right moment & place with the right strategy & metrics. -
MOBILE
In this media revolution is important to consider
every screen, everywhere.
MORE THAN 5 YEARS IN
ATTRIBUTION STRATEGY & PERFORMANCE THROUGH DIGITAL CREATIVITY
Display/Video andaudience strategies
Search EngineMarketing
Search EngineOptimization
SocialMedia
MobileMarketing
Advertising campaignsmeasurement
Production and Creativity
DigitalResearch
Production
and Creativity
For the implementation of our online campaigns and other digital projects we use the latest and most powerful technology on the market. We have skills to develop projects with the API's of the major social networks. In the case of banners, we use HTML5 formats and dynamic platforms, also use rich media and video to make even more attractive advertising. We also have CMS platforms, eCommerce development, Landing Pages, contact forms and data mining, among others.
We are constantly looking to adopt new formats and online advertising trends to achieve the best results in our campaigns.
Search Engine
Marketing
We understand Search Engine Marketing (SEM) as “semantic and relevance marketing” and its main objective is to capture already existing demand.
Our team has more than 5 years managing SEM campaigns (Google, Yahoo!, Bing and Youtube). We are google certified and we are capable to deliver strong performance strategies.
We strongly recommend to have complementing audience display campaigns while doing SEM to increase ROI and get better results.
Search Engine
Optimization
SEO (Search Engine Optimization) refers to website positioning in search engines result pages. As a central part of digital advertising campaigns it is important to consider organic positioning in search engines; It is necessary to take into account the following concepts:
1. Keywords that you want to optimize. It is very important to make a list of relevant keywords associated with our product / service in order to ensure proper follow up at each semantic universe.
2. Contents of the website. The contents and general structure on the site should follow the logical guidelines established with the concepts contained in the list of keywords.
3. Optimization tags. In the HTML part it is important that the proper labels are aligned to the list of keywords.
4. Sites where we are relevant. Most important to get a good position is that our site is mentioned and linked to other related websites to our list of keywords.
We have an SEO process that helps our clients get better global results in their online campaigns.
Display/Video and
audience strategies
We understand the art of digital display on three pillar:
1. Reach, Frequency and Interaction
2. Measurement and technology (buying and metrics)
3. Audience Management (Architecture & Remarketing)
Through our media buying techniques, we develop specific audience clusters for each of our clients based on their specific KPIs. We prefer to buy in high viewability percentage marketplaces in order to bring better results at awareness and ROI levels. Audience research is critical in our planning process, laying the foundations of our digital strategies. Online video has been growing a lot in the last couple of years, and we are taking advantage of this delivering high complete-view rates to our clients.
We have strong partnerships with strategic players that make us strong in the digital landscape regarding programmatic buying, Data Management Platforms (DMPs), Private Marketplaces (PMPs), Adserving, tag management and Data analytics.
Social
Media
Social Media is a very handy concept among managers and marketing managers. It is the space where all brands are people and people are brands.
The essence of this Social Media lies in the social interaction with consumers through conversation and generation, both of engagement, as consideration for purchase. This means implies, likewise, strengthening loyalty programs of brands.
For a brand using social media it needs only to outline a communication strategy in which the speech frame is clearly defined, and start to talk and interact with the audience.
We have tools for managing and monitoring the online conversation. This allows us to react specifically in each case increasing or minimizing the impact of certain concepts associated with our client’s brands.
Mobile
Marketing
In 2016 there are 2.5 billion mobile internet users. In the same year there are 63.6 million Internet Users in Germany, from which about 75.9% connects through a Smartphone. This shows us the speed that the mobile revolution took over in the last years. (emarketer 2016).
We understand this screen revolution and we are able to integrate mobile formats to our campaigns taking into account high viewabilty rates in order to deliver better ROI to our clients.
Web
Analytics
We focus on the performance of our client’s campaigns. For this, web web analytics are essential, because beyond the impact and click are the activities that users perform on the advertiser's website (post click activity or post click activity).
Some of the most important values of web analytics KPIs relate to customer engagement, such as time on site, bounce rate, navigation routes and page views. However, web analytics tools allow further analysis to the performance of business websites: ROI and e-commerce.
Digital
Research
Because our DNA is to take advantage of the transformation, we need to be constantly updated in the online industry. That is the reason why we have a team focused especially on Digital Research and identifying trends, goes beyond a "nice to know".
Month after month we provide a cured Newsletter with charts and relevant information about the digital world with a special focus on Mexico without neglecting the rest of the region and the world.
We are in constant search of insights aimed at the interests of our brands and the different local markets where our clients have activities.
Clients
