scroll

“We think that in the digital transformation process of people and organizations, diversity, multi-ethnicity and community relevance are pillars to a good result. For us in Garritz, those are the values that we cherish. For we are there to bring good results and add value to our communities in every one of our endeavors"

the digital & new media agency

As a digital marketing agency, we are committed to deliver business results. Our work is focused on creating advertising strategies that bring results to our client’s brands through disruptive thinking and an innovative approach to media: we think of media as data, data to bring insights to deliver ROI. We create business platforms with creative thinking to communicate your brand’s values; we create products; we measure efficiency; we deliver results.

Garritz Online Media International

our process

garritz - our process - learn
garritz - our process - project
garritz - our process - perform
garritz - our process - assess
garritz - our process - roi

learn

understand your audience

  • awareness
  • purchase intent
  • data habits

project

evaluate your previous outcome

  • predict improvement scenarios

perform

media planning process

  • roi focused
  • disruptive and innovative
  • performance philosophy at media buying

assess

we obtain insights from every outcome

  • real-time touch point evaluation
  • media buying/planning constantly improved

roi

attribution modeling profiting from

  • technology
  • insights
  • human intelligence

case studies

garritz - our - case - success - universal
garritz - our - case - success - fresenius
garritz - our - case - success - thyssenkrupp
garritz - our - case - success - credito - Real

Entertainment (MOVIE) B2C

Jurassic World. Digital Media Performance. Mexico

objective

Maximize the reach, deliver complete spot views (online video) optimize the conversion ratio (purchase of tickets online)

methodology

Integrated planning of the digital campaign for the launch. Purchase optimization focused on generating recall in potential segments along with a complete online video view and maximizing the sale of tickets online through platforms.

customer´s goal

39,622,000 USD estimated box office

challenges

Reach the right audiences and monetize the impacts on ticket purchases. Being a summer launch the competition of other titles hindered the efficiency of the investment.

roi

248% return on investment in ticket sales VS advertising investment 8% above the estimated office box

platforms used

Paid – Facebook, Adwords, DSP, Bing Ad and some other third-party media Insights – Google Analytics, Nielsen (Recall Tracking and Purchase), Comscore Mdiametrix, Sizmek (Adverse Rate and Conversion Measurement)

outcome

The movie was the fourth more successful of the year at the box office in Mexico

Pharmacist chronic kidney disease (B2C & B2B)

Fresenius Kabi. Big Data Analytics. Global, India, China, Tailandia, Malasia

objective

Understand the impact of the medication on different target groups

methodology

Fresenius created a database of patients with chronic kidney disease and requested a business intelligence tool through the interpretation of the data. The tool was developed in a web ecosystem using powerful data visualization tools, which facilitated the right angles to interpret business information that strengthened the evidence on the effectiveness of the medication.

customer´s goal

Develop a replicable business intelligence tool for different markets to analyze databases of patients with chronic kidney disease

challenges

Find relevant and statistically valid predictive models

roi

More than directly affecting the quantification of ROI, our tool contributes to the positioning of the medication in government clients and final patients.

platforms used

- Back End

  • Plataform LAMP
  • Laravel as Serverside Framework
  • MariaDB as Database Engine
- Front End
  • JavaScript Frameworks (React & jQuery)
  • Boostrap + HTML5
  • Google Charts & D3Js Charts

outcome

Presentation before the board of directors showing the benefits and the pharmaceutical economy comparing the use against the absence of the drug in medium-term financial impacts by dialysis

Industrial solutions (B2B)

Thyssenkrup. Digital Asset Development. Global, Germany

objective

Perform a standard process in the delivery of websites

methodology

Implementation of a process that includes:

-Segmentation of the audience through the user experience

-Conversion especially structure at obtaining leads

-Search engine positioning

customer´s goal

Communicate clearly their services, and verify the utility of the channel in obtaining qualified leads

challenges

Develop efficient and tested methodology in website production and SEO strategies.

roi

Establish the bases for measuring digital strategy at the sales level.

platforms used

Content management group system (CMS), the first spirit

outcome

Standardization of the group's digital production and improvement in the search engine positioning of the projects under our responsibility.

Selling used cars B2C

Don Carro. Performance Marketing and Programmatic. Texas, USA

objective

Performance.- investment in digital advertising aimed at a cost per acquisition.   Attribution model - develop a methodology for tracking and assigning attribution contact points and their impact on the customer's sales process.   Optimizing sales process – register and document the phases of the sales process and its synchronization in technology platforms

methodology

Performance – genetic strategies in the programmatic purchase looking for better efficiency towards the acquisition of the different digital platforms (Facebook, Google, DSP)   Attribution model and optimization sales process- we agreed on the presence of an "implant" of the agency supervising the execution of the CRM and the correct registration of the sales information referring to each purchase. The insights team designed a technological platform that will interpret the data and show the business intelligence required by the management.

customer´s goal

Optimization of digital investment and improvement of verifications in the sales process.

challenges

Implementation of the processes in a diverse and multi-cultural team, its standardization, and follow-up. A correct connection between multiple platforms some of them even closed initially. Identify and impact the specific audience.

roi

Greater than 500% in direct sales Vs digital advertising investment Control platform and monitoring of the sales process

platforms used

Paid – Facebook, Adwords, DSP Insights – Google Analytics, development of the customized platform, online panel

outcome

Optimization to 400% of the ratio of the candidate to sale (Lead to acquisition)

locations

garritz location Mexico garritz location New York garritz location Denver garritz location Dallas garritz location Frankfurt garritz location Prague garritz locations

mexico

Insurgentes Sur 933 piso 12 Colonia Nápoles 03810 Mexico City see map

new york

195 Plymouth St. 11201 Brooklyn, New York see map

denver

5350 Leetsdale Drive suite 200W 80246 Denver see map

dallas

5910 N Central Expy 730 75206 Dallas see map

frankfurt

Mainzer Straße 75 65189 Wiesbaden see map

prague

Václavská 20 Praha 2, 120 00 Prague see map

contact

Contact us. Let us make your brand transcend.