This year the platform has grown in hours consumed, as well as in users and content creators. Twitch is a “new” entertainment channel and has doubled its audience in Latin America this year, thanks to its huge community of content creators. Twitch is an entertainment platform that started with a video game DNA, an industry […]

In the digital age, marketing professionals collect 1st party data to obtain information about their users and consumers. This is data that comes from their own sources, such as a mobile application or a website. How can you benefit from using 1st party data? Definition of 1st party data. They refer to information that companies […]

The goal of a CDP is to gather all customer data and concentrate it into unified profiles. This enables brands to work easily with them. We have all heard stories of tools that can function as a hub or central location for customer data. Certainly there has never been a shortage of technologies that claim […]

Definition. A free Google tool that allows users to make customized reports with data from Google marketing services and external sources, such as Excel sheets or csv formatted text files. Information. Data Studio is Google’s reporting solution for advanced users who want to go beyond Google Analytics data and dashboards. Data Studio’s data widgets stand […]

There is no doubt that difficult times are coming for us as individuals, businesses, countries, and as the world. In times like these it can be difficult to talk about your products and services without giving the impression of being insensitive to the delicateness of our current situation. Here are some tips to improve your […]