Copywriting gets more and more relevant as content strategy grows in advertising strategies.

In the golden years of advertising agencies, the creative process depended on a graphic designer and a copywriter. Now days things show no different perspectives, but a copywriter must know the different vehicles to understand formats. Social Media has changed the rules in advertising, therefore, brand relevance must be in the center of this activity.

The copyblogger provides neat advice on this. We found this idea interesting and we want to share it: “Copywriters are some of the highest-paid writers in the world.” This is because the copy is actually what triggers the user’s action. In programmatic advertising and online media buying, copywriting plays a very important role in driving performance to the strategies. The right copies bring the right audiences to do the right actions.

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