Search Engine Marketing

More than 80% of internet users enter search engine platforms looking for information. TV spend and other awareness  advertising format generate demand that will show in search engines. This means that any TV advertising effort must be accompanied with a semantic strategy covering Search Engine Marketing (SEM). Both in online media planning and offline media planning efforts, there is an impact in SEM.

SEM is about semantics, therefore, your brand must use very specific keywords and concepts that will drive the right audience to your web properties. It is about capturing the already existing demand in specific semantic universes.

Search engines companies have created complex and powerful algorithms to show search results. As a result, agencies must adapt their techniques on a daily basis. We know how this algorithms work, particularly regarding:

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