The year is coming to an end and there’s nowhere else to look but forward.
The digital marketing landscape is evolving quicker than ever, leaving a lot of room for new and things to come our way in the new year.
2019 predictions
Here are three major predictions of what could be seen in 2019 in the digital marketing world
Reinforcement on Data Privacy Security. If there was one notorious thing about 2018, it was the
Scandal after scandal, everyone has grown weary of security practices that are currently being implemented to protect the large amounts of data harvested on all digital platforms.
In 2019 we can expect the US to follow in the footsteps of Europe and the GDPR by creating a bill to protect
Reinforcing Transparency in Advertising. In 2018 we also saw a decline in trust within the ad world, and according to Social Media Today, 2019 is looking to fix this in two ways: through penalizations such as arrests for those who partake in fraudulent behavior, as well as using blockchain technology, a type of technology that does not store data in one place, making information is accessible to the public.
Native Advertising Growth. Ad revenue is expected to continue growing, specifically within the Amazon platform.
According to SocialMedia Today, ad sales within the e-commerce giant is expected to grow 15 to 20%.
Additionally, the industry as a whole is expected to grow.
Just this year the amount of native advertising technology companies nearly
2019 should be an exciting year for digital marketing as it presents many challenges to overcome, as well as many opportunities for growth.
Whether you’re a brand or a marketer, stay tuned to see what the new year brings, and be ready to take in new trends and practices to help optimize your marketing strategy.
As always
Sources
www.socialmediatoday.com
www.blockgeeks.com
www.martechtoday.com