Digital Solutions with Data-Driven Strategies.

CDP Customer Data Platform.

Are you tired of generic, one-size-fits-all digital solutions? At Garritz, we believe in customizing our approach to meet the unique needs of each business. Our team of experts is dedicated to delivering innovative and personalized strategies that drive real results.

Our approach to data is not one-sided. We listen to our clients and understand their specific needs. This allows us to develop a customized strategy tailored to their business. From audience segmentation to personalization to omnichannel marketing, we have the tools and expertise to help businesses get the most out of their data.

Data is at the heart of our approach. We understand that customer data plays a crucial role in today’s digital landscape, which is why we work with a variety of Customer Data Platforms (CDPs). That is how we help our clients effectively manage and utilize their data. This time by enabling smart data activation methodologies in BI and media buying.

One of the biggest advantages of working with a CDP is the ability to centralize customer data from various sources, such as websites, CRMs, and other marketing platforms. Provided that this centralization allows businesses to have a complete view of their customers, a CDP enables brands to make more informed decisions about their marketing efforts. That is to say that a customized customer experience will produce better business outcomes.

Our CDP Customer Data Platform services

Altogether, at Garritz, we don’t have a preference for a specific CDP. We believe in being agnostic in our approach, which means we work with any CDP that is the best fit for the client. This allows us to provide tailored solutions that meet the specific needs of each business.

Our team’s expertise extends beyond just working with Customer Data Platforms. We are also skilled in data analysis, marketing automation, and programmatic advertising. We use these tools to help our clients get the most out of their customer data and create campaigns that drive real business results. All things considered, whether it’s through audience targeting, personalized content, or optimizing advertising spend, we have the knowledge and experience to help businesses succeed.

Given that, we also align with the principles of the CDP Institute in New York. We actively support responsible and effective use of customer data. Our experts continuously update their knowledge on the latest advancements and best practices.

Additionally, our focus is always on delivering value to our clients, therefore, by combining the right Customer Data Platform with data-driven strategies, we believe we can help businesses achieve their goals and grow their business. Whether you’re looking to increase conversions, improve customer engagement, or drive sales, we have the tools and expertise to help you succeed. Henceforth, checking your local legislation is a must to improve business results effectively.

Data Ethics and legislation compliance

We are honored to be members of the Data Ethics Council of ICOM, a renowned global organization that advocates for ethical and responsible practices in the marketing industry. Accordingly, we vow to maintain the highest standards of data privacy and security. Visit ICOM’s website at https://www.i-com.org/data-ethics-council to learn about our dedication to ethical practices.

We ensure as an Agency of the Record the adequate compliance with the General Data Protection Regulation (GDPR). Overall and in particular in our customer data platform (CDP) services. For this reason, we implement technical and organizational measures to follow the principles of data protection by design and by default, accordingly to what is stated in Article 25 of the GDPR. We also ensure respect for data subjects’ rights such as accessing, rectifying, and erasing personal data, as required by Chapter III of the GDPR.

Here is the link to the official GDPR regulation: https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32016R0679&from=EN

Garritz also complies with California’s Consumer Privacy Act (CCPA) in its provision of CDP services, ensuring the protection of consumers’ personal information and upholding their rights to know, delete, and opt-out. (https://oag.ca.gov/privacy/ccpa).

Please be sure that, our business analysts will recommend the best course of action for each client’s case, taking into account local legislation.

CDP Customer Data Platform Providers

Acquia CDP – Acquia’s CDP provides a comprehensive solution, with a focus on delivering personalized experiences across digital channels. (https://www.acquia.com/)

Adobe CDP – Adobe’s CDP offers an integrated platform for managing customer data. As a result, the platform has strong focus on driving personalized experiences across channels. (https://business.adobe.com/products/real-time-customer-data-platform/RTCDP.html)

Lytics – Lytics provides a CDP solution that integrates with a variety of platforms and tools, delivering real-time personalization and insights across the customer journey. (https://lytics.com)

Oracle’s Blue Kai – Oracle’s Blue Kai offers a comprehensive CDP solution for managing customer data leveraging the power of Oracle’s marketing cloud. (https://www.oracle.com/cx/customer-data-platform/)

Redpoint Global – Redpoint Global offers a CDP solution leveraging machine learning and real-time analytics. (https://www.redpointglobal.com)

Retargetly – Retargetly provides a CDP focused on real-time personalization and optimization. (https://retargetly.com)

Salesforce CDP – Salesforce’s CDP provides a comprehensive solution for delivering personalized experiences, leveraging the power of the Salesforce CRM. (https://www.salesforce.com/products/marketing-cloud/customer-data-platform/)

Segment – Segment is a CDP that enables businesses to collect, manage, and leverage customer data, with a focus on ease of integration and flexibility. (https://segment.com)

Teallium CDP – Teallium’s CDP provides a solution for managing customer data and delivering personalized experiences. (https://tealium.com/)

Treasure Data – Treasure Data provides a CDP solution with a focus on big data processing and real-time analytics. (https://www.treasuredata.com)

Zeotap – Zeotap offers a unified data management platform, with a focus on delivering data quality and accuracy for better insights and personalization. (https://zeotap.com)

Certainly, success in today’s digital world needs effective use of customer data. Garritz provides innovative digital solutions and data-driven strategies to help businesses achieve their goals. Specifically our team of experts focuses on personalization and the importance of customer data. Consequently, we work with clients to provide tailored solutions that meet their specific needs.