Email marketing: Beyond the world of marketing, things are becoming increasingly unforeseen. Go back to 2010, and it will be extraordinarily difficult to find anyone capable of predicting the next decade, and 2020 in particular.

Fortunately for us, marketing tendencies – and digital trends in particular – are somewhat easier to predict. Given the amount of data we possess, it’s now becoming simpler to know which marketing tools, tactics, and platforms are effective, and which are less so.

This tactic has challenged its critics and continues to offer a number of benefits to brands, from building trust to delivering some of the highest ROI of any digital channel.

The Direct Marketing Association’s (DMA) 2019 Email Benchmarking Report also showed how email marketing has received a boost from the introduction of the European Union’s General Data Protection Regulation (GDPR).

Social media and search engines

With the growing popularity of social media and search engines, email continues to offer a number of benefits that other mediums struggle to match, but there are developments on the horizon that we need to be prepared for.

With the COVID19 pandemic, email marketing has become one of the most appropriate channels to reach our target audiences. For this reason, it has become imperative to develop a first-party data strategy for each brand. People want to stay in touch with their favorite brands. Social networks are saturated, programmatic advertising has many advantages, but also a lot of competition. Email marketing allows us to be close to the audience that has the most engagement with our brand. That’s why it is and will remain one of the most relevant channels for digital advertising in the years to come.

Source: https://www.smartinsights.com/email-marketing/email-marketing-trends-2020/