We are back to the topic of the year: the american election scandal and mishandling of personal data has led Facebook to make constant changes to its platform. These last weeks have seen many changes focused on these two topics, among other things.
Christmas in September
With christmas festivities in around 98 days, Facebook went ahead and added more choices so we can show better our products and offers in December and push sales. The first thing they did was add some new templates for Dynamic Ads with festive decorations.
Then, they added new editing tools to the recently created “Video Creation Kit” in which now we can enjoy a wide array of festive options to display our products.
Finally, they made an update to “Collection” which will allow the user to go directly into a shopping window within Facebook and it adds automatically generated videos through an automated system using the articles selected by the user.
Facebook vs memes
Funny pictures are a big part of “The Facebook Experience” although many of them have very acid humor and whether we want it or not, jokes will always offend someone or other. In order to promote a better coexistence between users, Facebook has developed further their image recognition system with the help of Machine Learning, which we have talked about before, the result was named Rosetta.
This new image detection system which includes the extraction and identification of text, which is in essence what makes a meme, to analyze the data. Facebook assures that the implementation of this new technology was developed to make a better user experience since it will help to search for images and for users with vision problems.
Fact-checking evolves
Adding to Rosetta, Facebook will also apply changes to its data evaluation system, which has been in full operation since 2016, tackling the problem of fake news that have been going around Facebook through photos and videos and Facebook is looking to eradicate.
Engagement is the most important tool in today’s digital marketing, however fake news and sensationalist media can put a big dent on the engagement of any page (whether it’s a fan page or the platform) given that we run the risk of losing the customer’s trust and that is why we should support Facebook’s actions to eliminate this content from it’s platform, given that the News Feed gives more importance to high engagement posts and these ones in particular bring heavy emotional baggage that even though it might ensure many likes, it’s very hurtful to social media as a whole.
sources
www.socialmediatoday.com
research.fb.com