And we are back with our regular scheduled programming, in which Facebook keeps changing to make sure it stays on top of the charts, security leaks and all. Basically, Facebook is taking advantage this season to polish their brand oriented tools before Christmas.

Betting on e-commerce

Facebook seems to be on the lookout for ways to get commerce from everything and with the resigning of Instagram founders, Mark Zuckerberg has an open door to do whatever he wants with the app. The first bet is towards commerce stickers. These stickers are tags you insert on stories right next to an article we want to promote, that way when the user looks at the sticker, it can click on it and it will take them right to the store page to buy it directly. This tools seeks to compete with the independent store market that Pinterest and Etsy have. Meanwhile, on Facebook, they have redesigned Pages for mobile and changed the grading tool for “Recommendations”

Ads: the new generation

The next bet for e-commerce is directly on Facebook: Augmented Reality ads. For some time, many stores have added a feature that allows us to upload a picture to try on their clothes or accessories. Nos this new tool does it without the need to upload, all we have to do is point the frontal camera towards us and check each model directly on us. With these, Facebook begins to make their way through the valley of direct and impulsive purchases that are all over the internet. Also, ads on Facebook Stories will now be on Full Screen, which gives opens up more possibilities for publishers and creatives to make full use of the smartphone format. Finally, they have created playable ads, that means: ads that are demos for games, to try them before we buy them.

More focused ads

To tie a big Christmas ribbon on it, Facebook has developed Lookalike Audiences 2.0, which helps us find people who belong to a niche in a much more efficient way in conjunction with a tool that transforms images on our page into videos, adding many free use songs and sounds that we can add to them. In summary, Facebook seems like it wants to become a much more dynamic site with the help of the best tools you can find that works with the new generation of cellphones. We’ll have to see by the end of 2019 what kind of Facebook we have, in comparison to the one we have today.

Sources

www.socialmediatoday.com

www.facebook.com/business

www.wired.com