Remember those sales channels from TV that were all the rage back in the 80s? Well now facebook is testing out a tool that looks a lot like that, meaning we will be able to see the seller trying out and describing products for users.

How does it work?

Like something out of a cheesy sci-fi 80s flick, while the user is watching a live demo, they can print their screen to choose a product and send it to the seller through Messenger, the seller then solicits the payment through the app and ¡presto! the transaction is done successfully.

Until now, Facebook has confirmed the test being done only on Thailand, where there have been reports of other selling tool tests before. According to the test reports, comments in Thailand have been very positive due to live demos allowing question on the spot that get answered during the streaming.

As we had stated before, groups have been the perfect tool for users who are looking to sell items safely and Thailand has been the place of birth of this way of enjoying Facebook, that’s why they keep testing new tools there, with the biggest proof of their success in the Real Estate market on Marketplace

What’s going on right now?

Today, Facebook has been working closely with a few chosen users to test this tool with the purpose of connecting better with their users. Also, interested buyers can be added to a waiting list to get access, altho it remains unknown when they’ll be allowed.

Facebook claims they won’t be charging anything for the transactions done through Messenger, however they are looking for a way to monetize Stories, which is growing more and more with every day.

In other words, if we keep people hooked on videos, we can show them ads without having to worry about the bouncing rate.

The great opportunity

One of the most important flaws of internet shopping is the lack of trust. We have all heard or had an experience regarding these places like Wish, EBay and Amazon, in which our order isn’t really what we order or it arrives broken.

Add to it places like Craigslist and Etsy which haven’t been able to adapt to the times and the great demand of video content that we have seen in the last couple of months. That’s where Facebook comes in precisely, while endorsing the use of real names and adding more functions to control dishonest users, it’s easy to see how the general audience is turning to the biggest social market tool than to the big sites made specifically for that.

fuentes:
www.mobilemarketer.com
www.socialmediatoday.com
www.techcrunch.com