Google abusive ads policy
This week Google announced that they have been working on improving further the capabilities of Chrome, to identify abusive ads. This could mean a big improvement on experience and engagement for internet users.
No doubt a significant step for the use of the browser that has become one of the most populars in the little time it has lived amongst us.
What are abusive ads?
Google gives us various examples of what they consider abusive ad practices. Sure, these all have become part of our daily experience on the internet, and not a very positive part at that.
Hidden click areas, “next” buttons that activate ads, cheating users into revealing sensitive information, looping redirecting inside an ad, ads that look like chat windows, among others have been flagged as disruptive and abusive.
These new directives for Chrome were announces las month and added to the next upgrade: Version 7.1. The very first anti-ad upgrade was made mid-february, which blocked intrusive ads like the ones that come out in the middle of the screen, blocking the content.
More options for blocking and revision
Google warns also, that sites that keep many of these practices will be taken down from SERP, while unveiling a new tool on Google Search console that will allow us to know if we have any ad that needs correction.
Finally, they have found a way to block ads that generate voice unless the user has given them permission to do so beforehand. All of this is added to the previous tools Google Chrome already has to block Pop-Ups and ads that open new tabs automatically.
Quality or nothing
This is an important step for digital marketing, since all along this year we have witnessed the users begin to ask for a better and healthier experience on internet sites, at the same time that we have seen big growth on ads that get between the user and the content, taking too much space on the screen and other practices that make the user bounce out of a web site.
Also, thanks to this we can be much more aware of what’s going on in our page and make the necessary corrections to give our client a sense of safety and make them feel welcome to come back anytime.
By creating an atmosphere of harmony among our sites, we can convert a casual client into a daily fan and that way we can improve impacts and even get mouth to mouth advertising that sites like Cracked, The Mary Sue or Vice have.
Sources:
www.marketingland.com
www.blog.chromium.com
www.martechtoday.com