Nowadays, there are 3.5 billion internet searches a day.

This number grows every year almost 10%, that’s why it’s a necessity to understand well how our brand can make a good implementation campaign on Google Search

Although it may sound incredible, in 2019 at least 16% of searches in Google are about new terms while 34% of “near me” searches end in a visit to the store.

These numbers give us a glimpse into the true relevance of Google Search for digital marketing.

Search Engine Optimization doesn’t have to be difficult

Barely 8% of Google Search queries are questions.

Even though we know users go into Google for answers, most searches are not typed in the form of a question.

This means that keywords are not necessarily “what is…”, instead, they are simply words that are associated with the search, that’s how users type queries.

However, questions like “is…worth it?” have grown 80% this year.

With this in mind, we know people search a lot for user reviews about the products they are interested in.

This is directly linked with this year’s trend of promoting user interaction with brands’ official websites.

The strategy for this year will be to find a good way to attract users and invite them to be part of the brand through Google Search.

It means remarketing will be very important for implementation.

We will need to adapt our brand towards a healthy and constant communication with the user.

Create a new keyword basket that a few people in the industry could be using.

Dare to think outside the box and get in your potential costumers’ shoes.

Another very strong trend on Search, both on Google and social media, is on-site purchase; this means the users no longer have to go to your page directly to buy a product.

Although to buy products directly most users go to Amazon, Google Search is not far behind, every time we make a search about a product, Google Shopping listings are the first thing on the page.

Adopting a sales model with images directly from the manufacturer and user reviews (a model that’s been a hit on Amazon), it’s really something you need to include in your marketing campaign.

The last trend observed is the result of trends seen in other platforms: niche and localization.

This means that we have longer searches (4+ words), that on itself they mean more specific queries. The users no longer want to know general information, they want something specific, a place, a piece of hardware, a particular price.

This is why searches like “how to avoid…” have grown 150% in popularity. This is where brands can find their audience. “We sell shoes” no longer works, the audience wants “wedding men’s shoes comfortable”. Keep your page updated and reinforce what makes your brand great.

Move your brand with some SEO

It’s important to mention that 52% of web traffic comes from mobile phones. And it’s important to know the differences between Google Search for desktops and for cellphones.

While desktops are more text oriented (Google Shopping is present, but it’s not front and center), mobiles have more success with images. In this last one, shopping listings are bigger and clearer than the foremost.

The visual element is very important to your brand, don’t waste it.

One last piece of advice: numbers can be very informative and important, but let’s remember that each brand has its own objectives and needs. Keep tuning your campaigns constantly to finally get to the first places of Google Search.

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sources:
www.wordstream.com
www.searchenginewatch.com
www.smarinsights.com