One of the most talked about trends in digital marketing for 2020 is the rising popularity of voice search. Each day, more and more people are taking advantage of their smart devices since they allow them to do every-day tasks in a more natural and conversational manner. With the popularity of mobile devices and voice assistants like Siri and Alexa, there is no doubt that voice search has become an indispensable tool for many. According to a study by ComScore, half of all searches made in 2020 will be voice searches. With rates this high, there’s a good chance that your brand or business will be searched in this way in the near future. If your content isn’t optimized for voice search, what are you waiting for? Here’s three SEO tips to become more visible amongst your target audience through voice search. 

Anticipate spelling errors

Voice assistants make mistakes too and it’s important to keep this in mind while optimizing your content’s SEO for voice searches. Even though we’ve come a long way in terms of technological advancements, there will be times that voice assistants won’t fully understand a question or command. Because of this it’s recommended to take into account the possible spelling, grammatical, and pronunciation variations that might occur in these types of searches. By anticipating these errors and adapting your keywords to these factors, you will be one step ahead of the competition. Turn a misunderstanding into an opportunity in order to appear in voice search results no matter what. 

Use key phrases instead of keywords

It’s also important to consider the difference between how normal searches and voice searches take place. When looking something up through voice search, it is more common to maintain a conversational tone and use complete phrases or questions. This is different to normal online searches where it’s common practice to only search for a few key words. Because of this, we recommend incorporating longtail keywords in your SEO strategy. In this case, The Digital marketing Institute also recommends taking into account the type of questions that your current and potential consumers make while reaching out to customer services. By recognizing the way in which your business or brand is talked about in real life and what topics are of common interest, it will be easier to determine the phrases or questions that will be key in improving your SEO for voice search. 

FAQ section 

Another way of making sure that your business will appear on voice search results is by directly offering the answers to these commonly asked questions. This can be done through an FAQ section. By creating these pages, search engines will have better answers to offer the public. In doing so they will prioritize your content in the results page. Another important recommendation is to phrase these questions and answers as they would in normal conversations. If this natural and conversational tone causes conflict with other sections, it is recommended to create individual FAQ pages with the sole purpose of improving your page’s search rankings. 

source:
www.thedigitalmarketinginstitute.com