Instagram has become one of the most popular social networks, that’s specially true for younger users.
If we recall, at the very beginning of the app it was all about showing user creativity; a place dedicated to art in a much simpler way than other sites like DeviantArt.
Now that it has become more popular, the creative spin is till present, but it has grown out of the artistic niche.
This is why influencers have become an important part of this social network, and today many brands work in collaboration with influencers and
How close does Instagram work with influencers?
The team at Klear, analyzed more than 2.1 million paid posts on Instagram from 2018 and the report speaks for itself.
The team is creating an advanced process to identify the users with the most influence on Instagram, which means they made it their job to find the difference between an influencer and a common user, to find the
According to their report, they found a growth on influencer use of 39% just in 2018.
The comparison is with the last year, in which only about 158,000 paid posts with influencers were used, while the next one we got to 226,000
Micro-influencers, trend gone local
Time and time again we are reminded of more local media: Netflix is trying to make more series for localized audiences, Google is changing to give better results for local busineses.
We could go on and on.
The audience likes to know they have their favorite brands nearby or that there’s a familiar face behind them.
That’s where Micro-influencers come in.
They are nothing more than opinion leaders on small, private groups. Nowadays, the world is looking to be more private, and the best way to do so is through “exclusive clubs”.
Then, if we add localization to the need of more exclusivity, we get that during 2018, 84% of paid content on Instagram worldwide was published by Micro-influencers.
Also, it was found that 1 of 3 paid posts was on Instagram Stories, is gaining 34% of Instagram’s proverbial pie.
Influence becomes automated
Virtual Influencers. Truth or false? True, 100% true.
These are not the normal personalities we meet on Instagram, these influencers are created by a computer and they can upload pictures that look very real.
Many of these virtual celebrities are already on paid content, like any other model, actor or singer.
They are not models like Terminator or Sophia that look inhuman and far from us, many of them we even know already, like the band members from Gorillaz, with 1.8 million followers.
The band
There’s also the case of video game characters.
In 2015, for example, Louis Vuitton used Lightning, a character from Final Fantasy XIII as the face of their summer campaign.
The brand worked with designer Tetsuya Nomura to give life to their marketing.
The future of influence
It seems so far that the future falls on the private side, “between us” talk.
Nobody wants to put their feet inside their mouths in front of everyone to become famous anymore.
No, today users want to talk without anyone disagreeing, but to create an echo, and in that echo brands can be presented as loyal friends.
The complicated part here is that while you echo some, others will turn their backs on you. Many brands can’t handle that pressure and end up making advertisments that seem fake.
We must pay attention and be honest with ourselves and our brand, but mostly with the audience.
Choosing well our values and objectives will help us to traverse the landscape without fear of leaving some users behind.
In the end, our niche
Sources
www.socialmediatoday.com
business.instagram.com
preen.inquirer.net