Every person on this job knows the great impact and reach social media can achieve to that add the rapid grow of influencer marketing and we now have the kind of reach that can move masses or “followers”, but do we really understand this power?
Throughout the history of the social media trend we have seen many great dramas happen in front of our eyes, great stories of triumph like the Make A Wish Foundation dedicated to fulfill the dreams of terminal stage children; and grave mistakes such as James Gunn firing from the third sequel of Guardians of the Galaxy due to unsavory tweets made more than 10 years ago. Now, thanks to a study made by Derek Tsui from Stanford University we can know see with numbers and data how a simple tweet an effect a brand.
Elon Musk and the rise of Tesla
During the first week of August, Elon Musk announce through a tweet that he’d take Tesla to the private industry and that he had already secured funding. This elevated the numbers of Tesla Motors 11% right after the tweet was posted and wouldn’t be the first time Elon Musk moves Tesla’s numbers through social media, in 2013 the millionaire tweeted about a future announcement which lead to a growth os 2.4%
Kylie Jenner taking down Snapchat
At the beginning of 2018, Kylie Jenner tweeted about Snapchat in a less than pleasant way. The social media that came up with the “snap” video format was having quite the bad streak when Ms. Jenner single-handedly and in one tweet made Snapchat look like a boring and sad place causing a fall of 1.3 billion USD which Snapchat has yet to shake off.
Associated Press stumbles for a moment
On April 23 2016 we were taken by surprise by AP’s (Associated Press) Twitter where it said: “Breaking: Two Explosions in the White House and Barack Obama is injured.” The story shocked the US for 3 full seconds, the time it took for the official spokesman to deny the tweet’s claims. Apparently, AP’s official twitter account was hacked by a group named “Syrian Electronic Army” and costed AP 128 points on the market which went back to normal right after the tweet was denied.
There are many other examples like this. A social media crisis can come from anywhere, even from outside the official channels that’s why we must understand the kind of forum we have in the palm of our hands. We have the power to fire people, destroy companies, rise empires, but somewhere I’ve hear that with great power also comes great responsibility.
Sources
www.forbes.com
www.usatoday.com
www.stanford.edu