If we could describe changes
The thing is, the tools we have seen changing, being born and reborn have been clearly focused
From Google’s segmentation options, all the way through the Bing Ads/Linkedin alliance to the user’s bias to search for products directly on Amazon have demonstrated that what we need right now is to offer a good experience to the client.
Audiences instead of keywords
Now that we’ve realized that what matters is the client’s experience, we can now move our focus on the use of keywords to find audiences, to then focus on the context of them.
With that in mind, it’s not the same for a user to look for sports clothing to hiking and looking for biking lycra, or looking for a first date movie and a one to pass the time.
The world is automatic, now
Google is letting us do more things in automatic every day, which doesn’t in any way mean we should just let Google do everything on it’s own, but rather that we must take advantage of it to focus on what really matters: clients and their context.
New Alternatives
The world of social media is in constant change, while on 2003 we had Hi-5, in 2007 we had myspace, this year Google+ was shut down and today we can see how future generations are favoring Instagram and YouTube more than other networks.
Meanwhile, Amazon’s sales keeps growing and online shopping keeps gaining terrain and trust from the consumers. And that’s not all, Facebook, Pinterest and Google are looking to get the users to buy without ever leaving their platforms
The new roles for marketers
Thanks to machines, advertisers can now forget about doing repetitive chores, that doesn’t mean they are being laid off, on the contrary now it’s time to make the creativity shine the moment we choose the right process to connect with the users, this way we will need to learn new ways to analyze markets, mix-channel strategies and ways to fight more complex competition.
Attributions and mix-channel experiences
Today we have to be more conscious about the user’s experience on many channels at the same time, so it’s necessary to make different adjustments and fixes to multi-channel campaigns if we want to get the numbers we need, it’s also important to understand that the key is to keep a client hooked on every part of the sales funnel to maintain our conversion rate
The ad
Publicity is as important as always, look for new practices that move and hook the client.
Video is king
As we have said plenty of times before, video has become the king of the Internet and this year has very hard proof: The birth of Facebook Watch and IGTV. It’s time to untangle those cables and get the cameras out, time to show the world what we are made of.
Remarketing
Nowadays we all know good SEO practices, Google AdWords, Facebook Pages and others to hook the client. Now, on 2019, the battle to be fought is creating clients that come back regularly. A client that comes back has a lot more chance of buying again.
Brand building
Moving traffic on our networks is important, but we must also remember our brand and its values should be front and center. This year will be important to create loyal clients for our brand.
The future
Ah, the great question. ¿What happens now? We can’t tell exactly what social media will look like this time next year, but what we know, for example, that local services are on high demand. Also, we can expect Google to make ads that can make transactions right on page and to monetize “position zero”, which is the result box on top of position one. If this can be accomplished, then what else is there on the far future?
Sources
www.searchenginejournal.com
www.smartinsights.com
www.techcommuters.com