A new tool for LinkedIn
It will allow users to broadcast and enjoy live shows within the app. According to LinkedIn, the purpose of live is to “enable organizations to create powerful brand moments, deepen relationships with followers and increase their engagement on the platform. In fact, broadcasters are seeing 7x more reactions and 24x more comments on average for live streams compared to regular video.” To help its users maximize their benefits from using this tool, LinkedIn released a 13-page guide on how to best use LinkedIn Live.
While this feature isn’t new to the realm of social media, LinkedIn is taking live streaming in a new direction, offering streaming services by requiring publishers to use separate broadcasting tools. This might seem tedious for users who enjoy the ease of free streamlined in-app broadcasting since these tools will require a purchase. However, this could benefit users by increasing the quality of live videos, allowing streams to have a more polished professional look that is key to the nature of the business app. The good news is that all broadcasting tools will have a free 30 day trial period to allow users to choose which tool fits their personal needs best before committing.
While this feature is still not readily available to the public, LinkedIn live users have already shown success cases using this feature since its release back in February. For many, LinkedIn live is a perfect tool to boost interactivity with its users, to showcase events to online audiences, to create real-time conversations while reporting news, to celebrate important or special moments, and to promote yourself or your workplace through talent branding. All of these are perfect opportunities to show a more personal side to your business, without sacrificing the professionalism that can be lost when capturing real-time moments on other platforms. In order to activate this feature, users will have to apply to the LinkedIn Live beta program.
To make its case, the LinkedIn Live guide also explains the value of live video in today’s professional world. For example, did you know that companies who incorporate video into their strategy grow their revenue 49% faster? Or that 73% of B2B marketers have had a positive impact on their ROI through the use of video? The guide then proceeds to offer insightful advice as to how to build a live video strategy, regardless of whether it’s LinkedIn Live or other platforms. The guide suggests having an adequate team to handle production, streaming for at least 15 minutes, analyzing streaming times to better reach your audience, and to plan your streams ahead of time by creating storyboards. Because LinkedIn Live is placing an emphasis on professional presentations, the guide also includes helpful tips to ensure quality production and streaming. Apart from investing in one of its third-party broadcasting tools, the guide suggests investing in a tripod, good lighting, a microphone, and remote shutter release. While it may seem costly, LinkedIn emphasizes the fact that professional equipment is not necessary and instead encourages its users to “lean into the raw, unfiltered and vulnerable nature of live video to form more authentic connections.”
If you’re looking to take your LinkedIn strategy one step further and differentiate yourself from the LinkedIn crowd, LinkedIn Live could be a good option to look into. Will you be trying LinkedIn Live?
Source: www.socialmediatoday.com