The marketing department doesn’t have the same objective at all times. Depending on the brand it’s working on, objectives may vary.
Even so, there are trends within marketing that we simply cannot ignore.
Everyone wants to generate prospects
According to a research conducted by Ascend2 about the opinions of various marketing influencers, the most popular marketing objectives are:
It’s also rather important to mention than only 34% is convinced that the objective mus be to improve engagement.
We have talked about the ever growing trend or niche and local audiences.
It’s like they say, better quality than quantity.
The core objective of marketing
Return of Investment. Isn’t that what we are all looking for? If we look at the most popular categories on that chart, we can relate ROI with each one of them.
Even though it seems like the point of marketing is sales, this tells us a lot about both departments working together towards the same objectives.
Speaking in terms of niche, the obtainable insights we can get from working in coordination (sales and marketing) can generate a
What we are saying, essencially, is: the objective leads the brand, not the other way around, and not only for the sales department.
The brand objectives must become their values, even if they are short-ranged; they must tell the brand how to act in front of its audience.
Balancing your resources is the best strategy
Many agencies and companies use only their own resources to run the marketing campaign. Is this correct, though?
According to the research, it’s not. 73% of the surveyed audience reported that they combine resources from inside and outside the company or agency.
This means that in order to run a full strategy, we can use the help of investigation
What’s more successful?
Planning good campaign always comes with the question: what do I do?
Well, according to these marketing influencers, the most popular marketing is on social media with 53%
This is far form surprising.
Social media marketing has become the central key of any marketing plan.
Evidently, this is way larger on the inside.
In second place, with 48% is content marketing. This is something that has brought a lot of attention since late 2017.
A good content strategy begins by choosing the channel.
It could be YouTube videos, a blog or a podcast, but always focusing on a main channel.
On third place, we have search engine optimization.
It might sound simple, but remember that users are more interested in compelling conent than your position in search.
Complicated tactics
There will always be something more complex than other in the world of marketing.
According to the marketing influencers, the hardest strategies to go with are the ones based on Big Data and artificial intelligence.
It’s understandable, the world of automation is constantly growing and analyzing a bunch of numbers and patterns can be intimidating.
However, this should not be a reason to leave automation out of the equation. Automation and Big Data specifically, can give us the info we need to plan a good marketing strategy.
The final call
These data is nothing more than a little guide of good practices.
However, it’s very important remember that not every practice works for every brand.
The final call is up to you, your brand and your users.
Learn to listen carefully what they ask of you and give them just what they need, this will create a simbiosis that not many brands have today.
sources:
www.smartinsights.com
www.emarketer.com
research.ascend2.com