Social media platforms are constantly changing, making it hard to keep up with all of the new trends and best practices to follow.
As we count down the days until the year ends, we are here to help you get prepared for 2019 to keep your social strategy ahead of the curve.
Ephemeral Video Content. When it comes to content, no one does it better than video.
Video content has been going strong for a while now and it shows no sign of stopping, especially with the new types of video that have emerged.
In 2019, focus on live video and stories production in your content strategy.
What makes these two types of content stand out is that they install trust in your audience due to their authentic, true-to-life nature.
This is crucial since, according to Hootsuite, 60% of people no longer trust in social media companies.
Listen to your audience. In 2019 social listening is a must.
While this technique has also been around for some time, its uses have evolved beyond simply monitoring a brand’s reputation.
Potential clients are very vocal about their needs on social media platforms, making it the perfect opportunity for marketers to swoop in and tend to these needs in a natural, conversational manner.
In 2019, use social listening as an optimal tool for lead generation by tracking keywords on social related to your product or service.
Personalization. According to Hootsuite, social media users are going back to using social platforms to primarily connect with friends and family.
This represents a challenge for brands to reach consumers as their audiences are increasingly skeptical of a brand’s intention to communicate.
Personally engaging with consumers is especially, now more than ever, since authentic and transparent interactions can begin to regenerate trust between brands and consumers.
For this, we recommend offering personalized content, communication, and experiences, which lets consumers know that brands care on an individual scale
This can be done by using data insights to tend to a consumer’s exact needs, as well as having one-to-one communication with your consumer. Remember, a little can go along way.
Micro Influencers. We’ve seen the ultimate rise of the social media influencer in the past year and have seen the power that relatability has on an audience.
But as these same influencers reached celebrity status, brands have taken a step back as influencer rates can become inaccessible.
This is where micro-influencers, influencers with a smaller yet still impactful following, save the day.
Not only are micro-influencers more accessible for brands, but their smaller following allows them to be even more relatable and trustworthy in the eye of the
While
Sources
www.socialmediatoday.com
www.blockgeeks.com
www.martechtoday.com