And so the comparing begins. Barely a couple days ago the news broke out that Snapchat is adding a new feature for their users: bounce. Bounce? Yes, Boome…Bounce! An all new add-on that lets users create an infinite loop and post it like a regular snap, apart of the other features we know and love.
Evan Spiegel, CEO of the app famous among Generation Z, said that the app looks to become more intuitive and customizable for the users, as it would appear that just the video is not enough for their user base. Also, with this new update, the app added an option to allow messages to be seen for 24 hours instead of being erased as soon as they are read, making the app “safer” for everyone.
“We don’t want to be creepy”
The CEO of the company had more statements to make about safety to try and clear the air on a couple of issues, he claimed that the app takes good care of its users data and, contrary to popular belief, they are not looking to sell the data of the people that record their lives daily on snap, unless they wish to do so.
Referencing personalized ads, Spiegel assured he understood how ‘creepy’ it is when a brand tries to become our friend, so he will make sure that the app never makes that terrible mistake implementing “3V” publicity: Vertical, Video and Views. This new way of making ads will make certain that people only get publicity on their cellphones relevant to their interests, without mistakes and above all, without inappropriate photos.
This due to three months ago when, thanks to one of their updates, people began to send “by mistake” private photos to other users who weren’t supposed to get them, this provoked the anger of many and some even promise to close their accounts for ever.
We still don’t know if the new updates are looking to mend the broken trust of the snappers, or if it’s all a ruse to keep up with the times on their own way, what we do know is that no matter how hard they try, the app can’t seem to get back its freshness, trust and value in the market. Though it could be that this 3V publicity, designed “specially for mobile” and without invasive breaks is the second life the app needs or it could just be the beginning of the end for Snapchat.
Sources
www.socialmediatoday.com
www.mashable.com
www.babe.com