Short description: There’s still time to optimize your ads. Find out which platforms and types of ads have been performing well throughout the course of the year.
Many sources have finally released this year’s social media statistics. In order to optimize our content and campaigns, it’s important to revise and analyze this data.
One of the first things we can analyze is the global investment in social media ads.
At the beginning of the year, investment in ads was predicted to grow by 4%; however, thanks to new reports we’re predicted to close out 2019 with a 4.7% increase in social media ad investment. According to the Advertising Expenditure Forecast, this means that investment in social media ads will make up 49% of the global ad investment.
It’s safe to say that the investment in social media is going in the right direction. Each day, more brands are betting on ad investment on digital platforms.
What type of ads are the most popular? The usage of location-based ads is predicted to increase by 14%. This means that investors are having positive results by implementing this format into their marketing strategies. If you’ve been thinking in investing in ads, don’t hesitate in adopting this ad format.
Now let’s talk about influencer marketing. Almost half (43%) of advertisers are planning on investing in this form of advertisement. We know that this form of marketing is very popular on social media, which is why we’re not surprised that almost half of advertisers prefer this type of marketing. However, we must consider InfluencerDB’s data that signals the decline of influencer marketing, specifically on Instagram. If you’re planning on using this type of ad, always consider what platform your ad will appear on.
Digital Platforms that are Growing:
Snapchat. This platform currently has 190 million active users, with its average income per user being $1.21 in 2018 and $1.68 in 2019. Despite several ups and downs, as well as a few scandals, this social platform is going strong, earning itself the title of one of the biggest platforms that exists to date.
TikTok. Even though it’s a relatively new platform, TikTok is gaining advertisers’ attention. The app managed to earn $9 million through in-app sales in the month of May, and is predicted to close out the year with $100 million in earnings. Since the app only uses video format, ads on this platform must be created accordingly, posing an advantage over other platforms.
Last but not least, in just two years, social referral traffic for e-commerce sites have grown by 110%. Facebook holds the lead as the platform that directs most traffic, followed by Instagram and Pinterest which are the most used platforms for e-commerce due to their visual appeal which ultimately helps advertisers promote their products. Snapchat and Twitter are next in line; even though they’re commonly used they are not as important as the rest of the platforms.
What can we conclude from this data?
If you are an advertiser and are looking to have positive results, your strategy should focus on digital platforms like Facebook, and should incorporate location-based ads. If you’re looking in a new investment, TikTok’s video ads could be what you’re looking for. For any advertiser, the advertising landscape seems promising. A safe and reliable path exists to reach your potential clients and end 2019 with positive results.
Source: www.socialmediatoday.com