There’s no doubt that video has gained the title of content type of the year, as it has become the most attractive and successful type of content and with good reason.
According to Wyzowl, 81% of people have seen increase in sales through video, and a 54% of increase in brand awareness. If you don’t have a video strategy set up for the upcoming year and don’t know where to start, don’t worry.
We’ll tell you key elements to keep in mind when building a video strategy.
Balance and purpose is key
One thing to keep in mind is that a well rounded strategy is the best strategy.
While video produces great results, it’s important to produce a variety of content.
Video content should fit in and complement your existing strategy, rather than taking over the stage.
Know what your goals are and see where video can help the most, instead of producing video content blindly simply to follow a trend.
Take advantage of the tools made available to you
Video format can come in many shapes and forms, and can be used across different platforms to serve different purpose.
Take advantage of all of them and get creative! Depending on what you want to communicate, certain video formats can help you communicate better with your audience.
For example, short, ephemeral content like stories can be helpful in providing quick behind the scenes content for your audience without compromising your usual permanent content, while long-format video can help provide more in depth information to your viewers.
Use video to interact and connect
Social media platforms are great for creating meaningful connections, and there’s no better way to do so than with live videos.
Leverage the real-time possibilities that live video allows for. If you’re looking for something that helps address your audience in an immediate and more personal manner, live video is the perfect video format for you.
Additionally, the real-time aspect of live video will provide a more authentic perception of your brand, since less production is involved.
2018 has proven that video marketing is a powerful force that is here to stay.
Go into 2019 strong and reap the benefits of video content.
Sources
www.optinmonster.com
www.socialbakers.com