Instagram is in the highest point of success right now; people keep opening more and more accounts on the photo site, they open it more, they spend more time watching videos and discovering posts; even the Lite version is downloaded more and more on the smartphones that don’t have enough memory. In short, Instagram is the place everybody wants to be and where brands need to make an impact.

Thanks to the exponential growth, ad publishers double the effort invested on the social network, looking for a way to monetize the time the audience invests in it, be it by making new ads and ways to find new content that could come from a friend of a friend or that product we had no idea we were going to buy.

More visibility for our ads

Instagram is opening its door to any publisher that, keeping in line with the ad policies on the platform, would want to publish ads in there, promising great visibility and reach, which, honestly, every marketer is looking for. But they are not only promoting interaction with paid content, but they are also looking to make organic content more natural by taking advantage of video tagging, this way Instagram looks to expose organic content more.

The trial works like this: we upload a video as we usually do, and we have as an extra the choice to tag profiles, be it people or brands, making the tag visible for everyone of the followers of the follower and the tag account, however since it’s an option that is still on its testing period, it’s still undetermined if the tagged videos will be uploaded to the profiles as we now see pictures.

Shopping tag in stories

Has it ever happened to you that you see a story on Adidas with a model wearing a piece of clothing that you really loved? Instagram wants you to always have the chance to buy it, adding shopping tags. While looking at your contacts’ stories you could suddenly find a story from a clothing store, immediately see the details of the products and the price right on a click on the tag, which will then give you the option to go to the website to know more.

Adding to this, the option of “Shopping” is added to the discovery tab, helping the accounts to get closer and more directly to a potential customer that would need that last push to do the conversion that was left hanging on a previously seen story.

Every person that uses social media to publish ads, knows how to recognize when one of them is at its peak, not only through the movement of the users, but also by the sudden new options given to publishers, which also means more traffic, more eyes, more conversions, and more engagement.

Sources
www.socialmediatoday.com
www.instagram-press.com
www.techcrunch.com